When it comes to your social media marketing, posting content is the core function for social media main function.
Staying consistent with your social media posting is a key aspect for your business branding and letting your customers and prospects be aware that your business exists.
So, here are the 5 different types of Facebook Posts your can use in your business.
Option 1: Start Typing
This is the first and easiest part for posting on Facebook. To post on your Facebook page, look for the white box that says “Write something….” and just as simple as that, start typing.
Use these text-simple messages to ask simple questions, and give small updates about your business.
Option 2: Facebook Images
A picture does speak 1000 words. Use pictures for your business since Facebook posts with images see 2X more engagement than those without images.
To post an image, click the “Photo/Video” in the same area as “Write a post…”
Option 3: Facebook Links
One of the easiest way to drive traffic to your website, store, blog is to share it on Facebook. To post a link, begin the same way as you would create a text post, and paste your link. Your link will automatically pull an image from your website or blog post and make this image clickable.
For better viewing, delete the URL right after the phone and URL have been linked on your post.
Option 4: Facebook Video
Videos, videos, videos are the best way to tell a story. You can pre-record your videos and start posting them on Facebook and create a complete library for your followers to view.
Option 5: Facebook Live
Facebook live is another video option, but its a great feature that allows live-streaming. This is a great way to connect with your customers and prospects to show another side of you. This is a great way to connect and maybe show some behind-the-scenes of your business.
Simply click on the Live button in the Create area and start live-streaming.
PRO TIP: Pin Your Facebook Posts
If you have an important message for your customers, prospects or fans start Pinning that to the top of your page.
To pin a post on your Page, click on the small down arrow in the top right corner of a published post. Then select Pin to Top of Page. This post will remain pinned until you choose to pin another post and replace it.